Masters of Air @ PULP

2006/09/22 | Uncategorised

Three decades of Nike Air.
At Nike, they decided to do something about that, and they think of their shoe more than just a shoe.
3 decades… time to put it into a historical context they thought.
Abstract ideas and principles were visually represented by the Dutch&Flemish master in paintings, so Nike air decided to do the same, and photographed their shoes in still life settings, very much like those paintings. And it is to be viewed at thePULP department store for free till the end of November

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Emmanuel, takes a seat after finishing putting up the display

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Looks good in the shop, now we go for a coffee to talk about the next issue

Three decades of Nike Air.At Nike, they decided to do something about that, and they think of their shoe more than just a shoe.3 decades… time to put it into a historical context they thought.Abstract ideas and principles were visually represented by the Dutch&Flemish master in paintings, so Nike air decided to do the same, […]

Sonny Vandevelde

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